For several months, Facebook has reportedly been developing and testing a “Want” button, to supplement its ubiquitous “Like” button. Just last week, Facebook announced that several companies will be testing the new “Want” button and showed what the button would look like.
On October 12, shortly after the release of its new highly anticipated “Want” button, Facebook was sued by a company called CVG-SAB LLC for alleged trademark infringement and other claims over its “Want” marks, including U.S. Trademark No. 4,200,861 and No. 3,923,229, among others. The company, better known by the name under which it does business—Want—operates a social and interactive site that connects people with products they have, like, or desire.
The complaint alleges that “Facebook introduced a WANT Button for services that are effectively the same as, or at least closely related to, Plaintiff’s WANT Button services.” It further argues that Facebook’s use of the button will and has already caused confusion and violates the federal Lanham Act, Michigan’s Consumer Protection Act, and state common law.