Mary Cesar, the owner of Mary’s Cakes & Pastries in Northport, Alabama, received a cease-and-desist letter last week from Collegiate Licensing Company (CLC) ordering her to stop selling products decorated with the University of Alabama’s trademarks and logos. Specifically, the letter stated she must stop using, “trademarks, names, logos, colors, slogans, mascots, and other indicia associated with the university” with the sale of her baked goods.
However, Cesar states that the university itself, as well as its athletic and legal departments, has placed orders for these very same products. She stated that she thought that the university wouldn’t place such orders if she had been doing something illegally.
